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HRPAC: Market Segmentation in Gov’t Contracting

December 6, 2018 @ 8:00 am - 12:00 pm


Government Contracting 201-Intermediate Level

If you have been in business for over 2 years, selling to the Government and need professional advice to market your business, this presentation is well worth your time.

Market Segmentation

Robert G. Brooks,P.E., is an Industrial Engineer with over 30 years of management and consulting experience. He develops new business, promotes innovation, and directs proactive client-focused strategies. His experience includes marketing and operational management, business development, and improved market positions and client relationships.

What is Market Segmentation?

  • How do you identify the market that will give the best return, both long and short term?
  • How does Market Segmentation apply when dealing overseas?
  • What is Product Evolution and how important is it?

Join us to explore the answers to these and other questions. From avoiding the negative impact of “overselling-over promising”, to approaching different target markets, the information you will obtain will be impactful and beneficial to current and future business ventures.


ODU Institute for Innovation & Entreprenuership
4111 Monarch Way Suite 106
Norfolk, VA 23508 United States
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